ARTICLES, HEALTHY LIVING & WELL BEING. EATING DISORDERS
Choose Beautiful Campaign
Would you describe yourself as beautiful?
In Dove’s latest campaign, Choose Beautiful, women across the world are asked to choose between beautiful or average. This film takes place in many different countries and cities with different cultures including San Francisco, Shanghai, Delhi, London, and Sao Paulo to prove that beauty is a choice – and the power of this choice is in your hands…
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During this experiment, women must choose a doorway to go through, beautiful or average. It encourages women to reconsider the choices they make about their beauty. Those who picked the average entrance felt insecure and regretted their decision. Later when they were asked why, most women said they didn’t believe they had beautiful features that are usually associated with celebrities and models that are seen in the media on a daily basis. They also quickly realized that beauty is not necessarily how other’s perceive themselves, but moreover how we view ourselves and that we are all unique individuals, which is beautiful in itself.
Beauty is choice available to all of us every day. However, it’s a simple truth that women all over the world don’t feel able to see themselves as beautiful. Mindfulness is way of helping us all think more positively about ourselves by learning to appreciate our own unique beauty.
Wherever you are, you have the power to wake up and make the choice to feel beautiful.
Source: “Dove Choose Beautiful | Women All over the World Make a Choice.”YouTube. YouTube, n.d. Web. 10 Apr. 2015.